Animated Explainer Videos

Animated explainer videos are a great way to teach people something and come in many different shapes and sizes.

For example, You could use an animated explainer video to give people an introduction to your business, or perhaps to explain how your app works, whatever you need explaining - animation is a great way to do it.

As a rough ballpark figure, animated explainer videos typically start from around £5000-£6000, depending on style, length, and how much illustration or 3D work is involved. For the full breakdown of what goes into that figure, read how much an animation costs.

Every project is different though, so get in touch and I can give you a more accurate quote based on what you have in mind.

Every explainer video needs a different approach depending on the audience and message. A few examples from past projects:

• Matik.io — introducing a SaaS product to new customers
• The Guardian — explaining a lighthearted workplace topic to a general audience
• The Guardian Jobs — covering a more serious topic around workplace equality

Take a look through the full portfolio for more examples.

The best explainer videos stick to one clear message rather than trying to cover everything at once - a good example is this product explainer I created for Matik, which sums up what the product does in a single, focused watch.

Most explainer videos work best somewhere between 60-90 seconds. Long enough to properly introduce an idea, short enough that nobody switches off halfway through.

The process follows the same stages as any animated video production: planning, script, storyboards, voiceover, then animation - each one signed off before moving to the next.

Every project starts with the initial planning discussions to establish the goals of the animated explainer, finding out exactly what needs to be said is crucial to a successful animation.

Once the project goals have been established, it's then time for the script to be written.

A well structured script, created specifically for the animated explainer video format, is the cornerstone of any successful project and an area I really focus on. It's the script that influences everything else in the project.

With the script in place, it's then time to create the storyboards. Rather than rough sketched storyboards I create illustrated designs for the main frames of the animation - the bonus of this is that it's closer to the finished animation, you can see how the animated explainer video will look and feel, as well as the structure and flow of the video.

Once the storyboard is signed off the voiceover will be recorded, music track chosen, and animation completed!

Not all animated explainer videos require a voiceover, however it's certainly recommended to help guide viewers through the visuals. I actually provide voiceovers for animated explainer videos myself as part of the process. You don't have to use my dulcet northern tones, but of course I'd recommend them.

With the voiceover sorted, the music track for the animation will also be chosen to suit the style and tone of the video.

"Thomas was amazing to work with! Extremely organized and professional throughout the entire length of the project. His work was phenomenal. Highly recommend working with him!"

— Nikola Mijic, CEO, Matik