Platform for action animated explainer for The Guardian

Project Overview: Animated explainer video using a combination of motion design and live footage to help highlight the work The Guardian has done over the years, and why it's a preferred platform to advertise with online.

Client: The Guardian Commercial

Categories:

About the project

The Guardian commercial team hired me to produce an animation that highlighted the benefits of advertising with The Guardian.

A key challenge of this project was to mix the live action footage and images of iconic Guardian front pages with animated elements throughout. Keeping the animation, illustration, and transitions simple allowed for the graphic elements to be included without feeling out of place.

animation scene showing a globe Animated timeline graphic for The Guardian Guardian logo from animation The Guardian animation unilever campaign

Interested in creating an animation?

With more and more people watching videos online, animation and motion design are a great way to get noticed and spread your ideas to the world.

Don't worry if you're not sure where to start, get in touch and let's have a chat about how I can help.

Alternatively, have a look at more of my freelance motion design work.

Rewilding the planet with animation and motion design

We've only got one planet, and right now it needs all the help it can get. Climate change and biodiversity loss are massive challenges that we need to tackle head on.

That's why, for every animation project over £1000 a donation of 2% of the total budget will be made to the World Land Trust, on your behalf.

The money will go towards WLT's "buy an acre" programme; buying up and protecting vital habitats around the world, and helping fight against climate change.

Any projects under £1000 will have a tree planted on your behalf.

Acres saved so far:

Thanks to my wonderful clients and the animations we've produced, enough money has been donated to save around 12 Acres of vital habitats around the world.