Making an animation for your business

Creating an animation is a great way to promote your business to the wider world. Animation provides a wonderful opportunity to educate people about your product or service, the scope for creativity is huge and it’s something you can really have fun with.

If you have a rough idea of what you’d like to say in your animation then send me an email and we can get going! Alternatively, read on to find out a little more about what’s involved in the animation process.

What's involved in creating an animation?

There are 5 main stages to creating an animation, before progressing from one to the next there is a review stage, this gives all parties involved a chance to ask questions about the decisions taken throughout the stage.

The first stage is planning, arguably the most important stage because it will set out the objectives for the finished animation. In this stage we seek to answer the key questions about the video, such as:

  • What are the key points to be covered in the animation?
  • Where will the video be displayed?
  • How should viewers feel after watching?
  • What format should the video be in?
  • Any translations needed?

Next comes the script!

Each project includes a script writing and editing phase, even if you have a plan of what you’d like to say, this stage ensures it’s in the right format for an animation.

It’s tempting to want to cram as much information as possible into an animation, in reality this usually causes animations to drag and viewers will feel overwhelmed and switch off. The last thing we want to happen.

The script stage is arguably one of the most important parts of the whole animation process, it sets out clearly what needs to be said and can shape the style and design of the animation.

Storyboard stage

Here, we take all the ideas and script from the previous stage and bring them to life visually. The result of this stage will be a series of still illustrations and images that show how the animation will look and feel, as well as how it will flow from scene to scene.

Music & Voiceover

Although not essential for all projects, if your animation requires a voiceover then this is the time it’ll be completed - it needs to happen before the animation work can begin to ensure the animation is properly timed and synced up nicely.

99% of projects have a backing track of some kind, this is another key point in the process as music can have quite a big impact on the tone and pace of the animation. Usually there will be three tracks to choose from, all of which would be suitable for the animation.

Making the animation!

Taking everything from the previous stages, this is where everything comes together to produce the final animation. The previous stages will help speed up the animation process, however, animation isn’t something that can be rushed — the more time you have to spare for the animation stage, the better.


Sit back, relax, and hit repeat on your nice new animation!

Interested in creating an animation for your business? Send an email to [email protected] and let’s get started.

Rewilding the planet with freelance animation and motion design

We've only got one planet, and right now it needs all the help it can get. Climate change and biodiversity loss are massive challenges that we need to tackle head on.

That's why, for every freelance animation project over £1000 a donation of 1% of the total budget will be made to the World Land Trust, on your behalf.

The money will go towards WLT's "buy an acre" programme; buying up and protecting vital habitats around the world, and helping fight against climate change.

Any motion design projects under £1000 will have a tree planted on your behalf.

Acres saved so far:

Thanks to my wonderful clients and the animations we've produced, enough money has been donated to save around:

17.5 Acres of vital habitats around the world.

Just think, your animated explainer video or logo animation could also be helping fight the climate crisis!

If you're interested in some freelance animation work and saving the planet, get in touch and let's chat!