Creating a custom logo animation for your business is a great way to enhance your brand image and make your logo more memorable, especially when it's being used in video content, and on your website.
Take this custom animation for Dropkick Jonnys, it now serves as a great animated opener for their website, setting them apart from their competition.
There are two different approaches to animating a logo, the first option is to use an animated template, and the second is to create a bespoke animation.
Animated logo template
Using an animated template is a quicker option and costs less than a custom logo animation, this is because the animation in a template isn't unique to your logo. It's the cheap and cheerful option.
An animated logo template will have animation applied to a generic element, it might be that the animation is a simple fade on, or some slight movement around the screen - your logo then replaces the generic element and the animation remains the same.
The template approach puts your logo into an animation, however if another logo were put into the same template it would produce exactly the same animation at the end of it, the animation produced wouldn't be unique to you.
A more bespoke logo animation
The second option, and one I'd personally recommend, is to create a custom logo animation that's unique to you, an animation that's designed specifically around the elements of your logo.
Creating a custom logo animation takes longer than using a pre-animated template, it requires more exploration of what works and what doesn't for your specific circumstances. After all, logos are unique to each individual client so it follows that each animation will be too.
The added time it takes to explore options for a custom logo animation means that they are more expensive, projects I've worked on start at £750 and can increase depending on complexity of the animation required, additional outputs that may be needed, and other factors too.
It's absolutely worth the investment to create an animated logo that's unique to you, in the same way it's worth the investment in a logo that's unique too. You want something that will tell your own story, something that will stand out from your competitors and leave a lasting impression in people's minds.
Animated logos are something I really love working on, so if you're interested in creating a custom animation for your logo, send me an email and we can discuss your options.