Moving Brands & their creative process

Mat Heinl gave a great talk at the Northern Digitals BLAB event yesterday in which he showcased some of the various projects Moving Brands have worked on recently.

Refreshingly, Mat talked about the creative processes behind the projects rather than showing the finished projects themselves. This approach really did give a great insight into how Moving Brands works as a company with one of my favourite examples being the case study for the app: Ness.

It’s very easy for a company to show off the finished article they’ve created, and it does make sense to do so (why would’t you want to show off the hard work you’ve put into something?) but for me: seeing the amount of passion and effort which goes on behind the scenes in a project has a far greater impact.

Note to self - start documenting the processes involved in everything you do!

Check out the Moving Brands vimeo channel for more videos and case studies from projects they’ve worked on.