Animated explainer on Design Fiction

Project Overview: A short explainer animation to help introduce the topic of design fiction through motion design.

Client: Joe Lindley


About the project

Thanks to an award from the Engineering and Physical Sciences Research Council (EPSRC), Joe Lindley commissioned me to create an animation to explain the key findings of his PhD thesis on Design Fiction.

Working closely with Joe and his PhD supervisor Paul Coulton, we managed to condense the key areas of Joe's thesis into a script for the animation.

I settled on the hand-drawn plan style after reading more about Design Fiction. Instantly the drawings of Da Vinci came in to my mind: his plans and drawings of futuristic machines just worked really well with the core message of the script.

Scene from the animation about design fiction Drawn city for design fiction motion design piece Drone drawing for motion design animation Parking drone scene animation

Interested in creating an animation?

With more and more people watching videos online, animation and motion design are a great way to get noticed and spread your ideas to the world.

Don't worry if you're not sure where to start, get in touch and let's have a chat about how I can help.

Alternatively, have a look at more of my freelance motion design work.

Rewilding the planet with freelance animation and motion design

We've only got one planet, and right now it needs all the help it can get. Climate change and biodiversity loss are massive challenges that we need to tackle head on.

That's why, for every freelance animation project over £1000 a donation of 1% of the total budget will be made to the World Land Trust, on your behalf.

The money will go towards WLT's "buy an acre" programme; buying up and protecting vital habitats around the world, and helping fight against climate change.

Any motion design projects under £1000 will have a tree planted on your behalf.

Acres saved so far:

Thanks to my wonderful clients and the animations we've produced, enough money has been donated to save around:

17.5 Acres of vital habitats around the world.

Just think, your animated explainer video or logo animation could also be helping fight the climate crisis!

If you're interested in some freelance animation work and saving the planet, get in touch and let's chat!