The new HTML5 logo

The World Wide Web consortium (W3C) unveiled their new logo for HTML5 on Tuesday, along with a rather fancy website & a clear brand message on what HTML5 represents.

Along with the main logo, the website also provides a set of icons which showcase a list of features that are not only available in HTML5 but within other areas of web development too - an icon for CSS3 is present for example, which doesn't really have anything to do with the HTML5 specification. With these additional icons there is a danger that people may think they are all part of HTML5 itself when in reality they relate to two separate specifications.

the new HTML5 logo

Setting the additional icons aside and just talking about the logo itself: Personally, I really like it: the shape and colours make it seem quite superhero-esque bringing with it a sense of power & strength which is echoed in the short paragraph taken from the logo website:

'It stands strong and true, resilient and universal as the markup you write. It shines as bright and as bold as the forward-thinking, dedicated web developers you are. It's the standard's standard, a pennant for progress. And it certainly doesn't use tables for layout.'

When the logo was released I asked around on twitter for some initial thoughts - perhaps my favourite of all came from @chi_hau: 'immediate thought was transformers' optimus prime' - A tweet which got an almost instant response from the twitter account @newhtml5logo: 'Transformers, logos in disguise!'. Not even a day old & the logo has its own twitter profile!

What do you think of the logo? Leave your thoughts in the comments below!

Filed under:

Rewilding the planet with animation and motion design

We've only got one planet, and right now it needs all the help it can get. Climate change and biodiversity loss are massive challenges that we need to tackle head on.

That's why, for every animation project over £1000 a donation of 2% of the total budget will be made to the World Land Trust, on your behalf.

The money will go towards WLT's "buy an acre" programme; buying up and protecting vital habitats around the world, and helping fight against climate change.

Any projects under £1000 will have a tree planted on your behalf.

Acres saved so far:

Thanks to my wonderful clients and the animations we've produced, enough money has been donated to save around 12 Acres of vital habitats around the world.