Moving Brands & their creative process

Mat Heinl gave a great talk at the Northern Digitals BLAB event yesterday in which he showcased some of the various projects Moving Brands have worked on recently.

Refreshingly, Mat talked about the creative processes behind the projects rather than showing the finished projects themselves. This approach really did give a great insight into how Moving Brands works as a company with one of my favourite examples being the case study for the app: Ness.

It's very easy for a company to show off the finished article they've created, and it does make sense to do so (why would't you want to show off the hard work you've put into something?) but for me: seeing the amount of passion and effort which goes on behind the scenes in a project has a far greater impact.

Note to self - start documenting the processes involved in everything you do!

Check out the Moving Brands vimeo channel for more videos and case studies from projects they've worked on.

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Rewilding the planet with animation and motion design

We've only got one planet, and right now it needs all the help it can get. Climate change and biodiversity loss are massive challenges that we need to tackle head on.

That's why, for every animation project over £1000 a donation of 2% of the total budget will be made to the World Land Trust, on your behalf.

The money will go towards WLT's "buy an acre" programme; buying up and protecting vital habitats around the world, and helping fight against climate change.

Any projects under £1000 will have a tree planted on your behalf.

Acres saved so far:

Thanks to my wonderful clients and the animations we've produced, enough money has been donated to save around 12 Acres of vital habitats around the world.