BBC Olympic trailer - 'Stadium UK'

The BBC revealed the ‘Stadium UK’ trailer/ident for their coverage of the Olympic games during the Euro 2012 final last night - if you haven’t already seen it, take a look:

Personally I think it’s a great concept and one which is executed brilliantly, the 3D animation is incredibly slick and the accompanying track (courtesy of Elbow) really compliments the whole piece making for a really great promotional video.

The sequence was created by a combination of agencies - the concept by RKCR/Y&R and the actual production/animation came from Passion Pictures & Red Bee Media (who also worked on the Wimbledon ‘Champion’ trails too).

I’ve been pretty indifferent to the marketing/promotional material for the Olympics so far but this really stood out for me. Great work from all involved.

Filed under:

Rewilding the planet with freelance animation and motion design

We've only got one planet, and right now it needs all the help it can get. Climate change and biodiversity loss are massive challenges that we need to tackle head on.

That's why, for every freelance animation project over £1000 a donation of 1% of the total budget will be made to the World Land Trust, on your behalf.

The money will go towards WLT's "buy an acre" programme; buying up and protecting vital habitats around the world, and helping fight against climate change.

Any motion design projects under £1000 will have a tree planted on your behalf.

Acres saved so far:

Thanks to my wonderful clients and the animations we've produced, enough money has been donated to save around:

17.5 Acres of vital habitats around the world.

Just think, your animated explainer video or logo animation could also be helping fight the climate crisis!

If you're interested in some freelance animation work and saving the planet, get in touch and let's chat!